OUR DATA FOUNDATION
Every calculation on My NIL Value is grounded in a database of 1,200+ real NIL deals from across all NCAA divisions. This dataset includes publicly reported transactions, disclosed deal terms, and aggregated market data from industry sources.
We continuously update our database as new deal information becomes available. Our goal is to reflect the real NIL market — not inflated projections or headline-grabbing outliers.
What our dataset includes:
Deal amounts and structures across multiple sports and divisions. Social media metrics at the time of each deal. School, conference, and market size data. Deal types including social media posts, appearances, merchandise, autographs, and more. State-specific compensation data for tax calculations.
VALUATION FACTORS
Our calculators weigh multiple factors that real-world NIL deals depend on. Here's what goes into the math:
Sport & Position
Football QBs and basketball players command different markets than Olympic sport athletes.
Social Following & Engagement
Follower count matters, but engagement rate is often more predictive of deal value.
School & Conference
SEC athletes typically command higher NIL values than mid-major conference athletes.
Market Size
Athletes at schools in large media markets have access to more local brand deals.
Division Level
D1, D2, and D3 athletes operate in very different NIL ecosystems with different deal sizes.
Deal Type
A single Instagram post, a semester-long brand ambassador role, and an autograph signing carry different values.
HOW EACH TOOL WORKS
📊 NIL Deal Analyzer
Input a deal you've been offered and we compare it against similar deals in our database — same sport, similar social metrics, comparable school tier. You'll see whether the offer is below market, at market, or above market, with specific deal benchmarks to reference.
✅ NIL Go Pre-Check
This tool evaluates your NIL readiness based on your school's policies, state regulations, and your current profile. It identifies potential compliance issues and gives you a checklist to get deal-ready.
💰 Brand Deal Calculator
Enter your social platforms, follower counts, and engagement rates. We calculate suggested pricing for different deal types (posts, stories, appearances, etc.) based on what athletes with similar profiles have actually earned. Includes state-by-state tax impact estimates.
🔄 Transfer Value Calculator
Considering the transfer portal? Input your current school and target schools to see how your NIL value projection changes based on conference, market size, and collective activity at each destination.
SAMPLE CALCULATION
Example: Brand Deal Calculator
Input: D1 Women's Basketball player, 15K Instagram followers, 4.2% engagement rate, Mid-American Conference, Ohio market.
Process: We identify 40+ comparable deals in our database (D1 women's basketball, 10K-25K followers, 3-6% engagement). We weight by conference tier, market size, and engagement quality.
Output: Estimated per-post value of $150-$300. Brand ambassador deal range of $2,000-$5,000/semester. Appearance fee benchmark of $250-$500. State tax impact estimate for Ohio included.
LIMITATIONS & TRANSPARENCY
What we want you to know:
Our valuations are estimates based on market data — not guarantees. Actual deal values can vary based on timing, negotiation, brand budgets, and countless other factors.
Our dataset, while substantial at 1,200+ deals, does not capture every NIL transaction. As the market grows and more data becomes available, our models will continue to improve.
We update our data regularly, but the NIL market moves fast. Valuations reflect the most recent data available at the time of calculation.
We are not financial advisors, agents, or attorneys. Our tools provide market intelligence — decisions about specific deals should involve qualified professionals.
QUESTIONS?
If you have questions about our methodology, want to report a data issue, or are interested in research partnerships, reach out at brandon@mynilvalue.io.