My NIL Value is a free platform that helps college athletes understand what their Name, Image, and Likeness (NIL) is worth. We use data from 1,200+ real NIL deals to power four tools: the Deal Analyzer, NIL Go Pre-Check, Brand Deal Calculator, and Transfer Value Calculator.
Yes. All four tools are completely free to use. No credit card, no subscription, no hidden paywall. We believe every athlete deserves access to market data, not just the ones who can afford premium services.
My NIL Value was built by Brandon, a bilingual business professional and college sports enthusiast who saw a massive information gap in the NIL market. Every tool, data model, and line of code was built independently — no VC funding, no corporate interests. Learn more on our About page.
Most NIL platforms either charge thousands for access, focus only on top-tier athletes, or don't show their methodology. My NIL Value is free, works for all divisions and sports, and publishes exactly how our calculations work. We're built for the 98% of athletes who currently earn under $1,000 from NIL.
Our valuations are estimates based on real market data from 1,200+ verified deals. They're designed to give you a realistic benchmark — not a guarantee. Actual deal values depend on timing, negotiation skills, brand budgets, and other factors. Think of our numbers as your informed starting point.
We use publicly reported NIL transactions, disclosed deal terms, and aggregated market data across all NCAA divisions. Our database includes deal amounts, social media metrics, sport, school, conference, and market information. Full details are on our Methodology page.
Yes. Our Brand Deal Calculator includes state-by-state tax impact estimates so you can understand what you'd actually take home from a deal. These are estimates for planning purposes — we always recommend consulting a tax professional for your specific situation.
Yes. Our tools generate downloadable PDF reports with your personalized valuation data. These are great for sharing with agents, attorneys, or family members when making NIL decisions.
Absolutely. Our tools are built for all divisions. While D1 athletes typically have higher deal values due to exposure, D2 and D3 athletes still have real NIL value — especially those with strong social media engagement or niche audiences. Our data covers deals across all levels.
Yes. Follower count is just one factor. Engagement rate, sport, school, local market, and deal type all matter. An athlete with 2,000 highly engaged followers can command meaningful local deals. Our tools will show you what's realistic for your specific profile.
My NIL Value is a research tool, not a replacement for professional representation. Use our tools to understand your market value before conversations with agents, attorneys, or brands. Going into negotiations informed is always better than going in blind.
We collect only the information you provide through our tools (sport, school, social media stats, etc.) to generate your valuation. We do not sell your personal data to third parties. Full details are in our Privacy Policy.
No account is needed. When you use our calculators, we'll ask for your email so we can send you a personalized PDF report with your full valuation results. Your email is only used to deliver your report and occasional platform updates — we never sell your information to third parties.